This is on the heels of a question and answer session, where the editors of SciAm got a chance to grill Mark Mathis about the movie. It's definitely worth listening to if you have 75 minutes to spare.
The bottom line: These guys are being insanely dishonest. Utterly, and unabashedly dishonest. It's not that I don't expect it from creationists, and there's nothing novel about this conclusion. It's just that it will never cease to shock me when I come across individuals who so brazenly flaunt their ideological blindness. They know they are lying, but they don't care. They're no better than a snake oil salesman who tells you his cure-all potion is fool proof, then sneaks off to the next town before you realize it's nothing more than scented water. It's depressing more than anything, really, that such people are getting our attention. But you can't ignore them. They must be answered.
Fortunately, the movie is getting absolutely panned by all major critics.